The Latin American Market

 

Latin America is a diverse and complex market comprised of 20 countries, each with its own political system, economy and infrastructure. Opportunities vary widely on a country-by-country basis.

Latin America has a small, but fast growing Internet population with approximately 60 million users. Argentina, Brazil and Mexico account for 65% of the total. Chile and Peru are home to sizable user populations, with Colombia and Venezuela closing in to join the second tier Latin American countries.*

Innovative companies such as Salesforce.com have already "tropicalized" their product and now offer a Spanish-language option as well as multi-currency support.

 

Top 5 Latin American Market Websites

Latin American Network Information Center
   
Zona Latina
   
Business News Americas
   
Bloomberg Latin America
   
Latin Investor
   

*eMarketer

 

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