The US Hispanic Market

The late 1980’s saw the rise of Hispanic radio and television. The late 1990’s and dot com boom gave birth to Hispanic horizontal Internet portals. On the heels of these portals came B2C e-commerce sites – many of which were almost identical to their English-only brethren. The focus then, as it is now, was on Hispanic consumers. However, in 2004 and beyond, more attention will be paid to Hispanic-owned businesses.

California is the dominant Hispanic US State. If you're doing business in California, you're doing business with Hispanics.

Hispanics businesses now account for 40% of minority-owned businesses       There are 2 million Hispanic-owned businesses nationwide       600,000 of these businesses are in California       75,000 of these have 1 or more paid employees       25,000 of these have 10 or more paid   employees

Top 5 Hispanic Market Websites

	La Opinion Market Research Center
	Pew Hispanic Center
	United States Hispanic Chamber of Commerce
	Hispanic Business Magazine
	Hispanic PR Wire